Founded in 2023, Experience Gold Coast was created when five of the city’s major entities merged to become one organisation with the mission to drive growth and opportunities for tourism, events, education and arts and culture.
Adopting the proven formula of other global cities, Experience Gold Coast, amalgamates the functions previously delivered by HOTA, Destination Gold Coast, Major Events Gold Coast, Study Gold Coast and Placemakers.
Capitalising on valuable collaboration, greater alignment and new opportunities created by this united team, Experience Gold Coast drives a dynamic future for the Gold Coast with a collective focus on cementing our city’s global reputation as the Lifestyle Capital of Australia.
The best is yet to come for this city and Experience Gold Coast presents the opportunity to propel our city’s success through an agile, partnership led, digitally robust and visitor-focused strategy. With a clear remit to drive growth in the visitor economy, education, major events and arts and culture, Experience Gold Coast will elevate and transform the perception of the Gold Coast, leverage our enviable lifestyle and idyllic climate, repositioning the city as a premier global lifestyle destination.
With a united team and a more powerful voice for our city, Experience Gold Coast promotes, advocates, and collaborates with industry, government, and the community to drive sustainable growth of visitation, expenditure and experiences that benefit our community culturally, economically, and socially.
Our Board
Meet our distinguished Board of Directors, a vibrant collective at the helm of steering the Gold Coast into a brighter future. Chaired by the Honorable Rob Borbidge AO, former Premier of Queensland, our Board embodies a rich tapestry of expertise spanning the visitor economy, major events, arts, and culture. Each member passionately contributes to our mission: amplifying the Gold Coast's visitor economy and cementing our status as Australia's lifestyle capital. Their broad experience ensures a balanced representation of the Gold Coast, driving innovation and growth. Dive deeper into the visionary minds leading our journey towards unprecedented success.
Leadership Team
Discover the force propelling our success: a dynamic, ever-expanding leadership team. United in diversity, our leaders hail from varied sectors—events, finance, the visitor economy, people, and arts and culture. Each brings a wealth of expertise, driving innovation and fostering collaborations that resonate through the City of Gold Coast. Guided by a shared vision, they work seamlessly across disciplines to enrich our community and enhance our city's allure. This synergy not only propels the Gold Coast forward but also embodies the trust and admiration we strive for.
MEET OUR LEADERSOUR PARTNERS
The City of Gold Coast, our primary partner is known for its proactive approach to fostering sustainable community development. As the second-largest local government in Australia, it demonstrates a commitment to innovative urban planning, environmental conservation, and the enhancement of the local economy. Their dedication to creating a vibrant, inclusive, and sustainable community algins with our values. Through close collaboration, we aim to leverage the City's extensive expertise and resources to achieve shared goals.
CITY OF GOLD COASTTourism Events Queensland
Tourism Australia
Brisbane Airport
Gold Coast Airport
Queensland Tourism Industry Council
Tourism and Transport Forum Australia
ACKNOWLEDGEMENT OF COUNTRY
Experience Gold Coast acknowledges the Traditional Custodians of the land on which we are situated, the Kombumerri families of the Yugambeh Language Region.
We pay our respects to their Elders past, present and emerging, and recognise their continuing connections to the lands, waters and their extended communities throughout Southeast Queensland.